Why Advertise On Spiritual Endeavors?
This page contains all the information about advertising
on the Spiritual Endeavors website;
why we're the best place to advertise anything that is within the general area of spirituality, and why Spiritual Endeavors' advertising rates are probably the lowest you'll ever find.
Related links:
Rate Chart
| Advertising Contact | Payments
Why Spiritual Endeavors is now Accepting
Advertising
Spiritual Endeavors has been on the
web for almost 20 years. In the beginning we did weekly
updates, continually adding material. Within two years we were getting
over two million visitors a year and were one of the top ten
destinations on the web. We became a US government recognized non-profit
educational organization. Everything was was going great. Then, without
warning life took an unexpected turn. For over a decade, it
was a rare moment when any attention could be given to the website - But it contained enough high quality content to keep about
a million people visiting every year.
Shortly after we were able to begin
turning our focus back to the website, problems began developing. The
code behind the site had become antiquated and the infrastructure could
not support the newer internet standards. The website began to collapse.
The cost of re-writing the entire website from the
ground up was phenomenal and well beyond our reach, and we could not find
any volunteers with the right skill set. Time, and options were running
out. We were on the verge of making
the final decision to shut the website down and walk away.
The
idea of raising funds by taking advertising on the website was at first
unthinkable, but as the shutdown became inevitable we had to take a
serious look at the possibility. After all, National Geographic Magazine
went the route of taking advertising, and it worked for them.
It was
decided to re-design the website, keeping certain areas of a page
set aside for advertising, and as the funds were generated they would
be used to finance the continued rebuilding of the website. This was
decided towards the end of 2013 and the rebuilding
began immediately. The website had all but completely fallen apart and the
traffic dropped to less than two thousand visitors a month. Although
Google still listed about 400 pages from the old website, visiting one
of those pages did not mean that it would be readable.
This is where we stand now:
we have partially rebuilt about one third of the necessary infrastructure. We have
some (less than fifty) pages totally re-coded, up and running, and we're
adding to them as finances dictate. Our traffic has grown from less than 2,000 a
month at the end of 2013 to over 25,000 unique visitors in January 2014.
We currently have about 1000 old pages in queue for re-design and
re-coding, and at least a couple hundred new ones The plan seems
to be working.
Many Paths - One Destination
Spiritual Endeavors is the oldest continuously running spiritual site on
the web. We are independent of all organized belief systems, religions,
traditions, dogma, and philosophies - both old and new - while we embrace them
all.
"Wherever you find yourself, or whatever path you may be traveling,
it is
absolutely perfect for you - in this moment. That said, we must always
keep our eyes open and our mind seeking what truth may be awaiting
us in the next moment."
~ I.
Aaron Thunder Hart, Founder, Spiritual Endeavors
This
acceptance of all paths is probably the main reason for Spiritual Endeavors'
success. All our material is presented to
aid in a deeper understanding of a chosen path. But even more importantly,
it is presented to expand a soul's horizons, introducing and
encouraging the
exploration of new things, new disciplines, new philosophies, and
to present new
tools that may lead to the discovery of new and deeper truths. This makes
Spiritual Endeavors the perfect place to advertise just about
anything of a spiritual nature - and at a low
price that you wouldn't expect.
You can be
assured that your marketing dollars are spent wisely, reaching the
perfect audience
- If someone was not interested in exploring, expanding, or
understanding things that fall within the arena of
spirituality, they would not be visiting our website. And
we are not competing with our advertisers - Spiritual Endeavors
is not
invested in pushing or selling any particular product, service, brand, or philosophy.
We are more like a library - a repository of spiritually
orientated insights and information. And like a library, we are not trying to get rich - we just want to cover
our expenses.
That's why you can market your products or services to
our thousands of spiritually inclined, receptive, seeking
visitors every day.... in most cases, for less than a dollar a day!
Acceptable Advertising Content
Spiritual Endeavors accepts advertising for products and/or services
that fall within a Spiritual, Holistic, Environmental, or
Altruistic field. Products or Services that fall outside those
areas are subject to editorial review and approval. As an example,
Spiritual Endeavors would welcome an advertisement for a line of
clothing or computers. We would decline an advertisement
from a big oil company.
How Our
Advertising Works
Advertisements are
purchased by
the location on the page(s). We understand that
everyone has a different budget, and although advertising rates
on Spiritual Endeavors are unbelievably low to begin with, we
have endeavored to be reasonable and fair in assigning a value
to each position. It is important to us that small endeavors
have an opportunity to market their products or services at a
very affordable rate.
There are two types of
pages on the Spiritual Endeavors website. Main Pages, such as
the site's home page, and the Index Pages of the various
sections of the site such as, the Inspirational Stories Index,
the Basic Spirituality Index, etc. And there are content pages that
contain the many articles, interviews, etc. Each handles advertising
differently.
On the main pages, there
are three places reserved for advertisements. Two, the
header and lower positions, support a small banner. A
wide banner is supported in the footer position. HOWEVER,
most main pages
are lengthy so the footer advertisement
also appears in the middle of the page - making the footer
position much more desirable in terms of both size and exposure.
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On the content pages,
the small and the wide banner ads are handled as above. IN ADDITION,
there are also skyscraper ads which run down the
right side of the page. There are three set positions for the
skyscrapers - position #1 is at the top, followed by position #2
and then position #3.
Position #1 is generally reserved for
a tall skyscraper ad and position #2 is usually reserved for a
small skyscraper ad. But there can be exceptions.
Content pages can
be lengthy, in which case we repeat the 1-2-3 pattern down the
right side of the page, Thus, there is exposure both at the top of
the page (when the attention has not yet focused on reading the
content), and again at the
bottom of the page (when the attention again opens and is
receptive to the
advertisements.
As with the main pages, long content
pages will also feature the footer ad in the middle of the page
content, sometimes more than once.
Special Placement Advertisements are either a
small banner in the header position OR a tall skyscraper
in the #1 position that are placed permanently and exclusively
on a specific content page. The benefits of this could be
phenomenal as Spiritual Endeavors rarely removes material from
the site. That means if we had this advertising opportunity back
when we first started the website, there
would still be ads running continually for almost 20 years...
making the cost of the Special Placement Advertisement
equivalent to about the
cost of buying a single plain donut at the grocery store
once a month.
Special Placement
Advertisements were originally intended for use by
authors of articles on the Spiritual Endeavors
website. It was our way of saying "Thank You" for your
contribution. For example: If Jane Smith penned an article
on a Tantric Meditation Technique, a Special Placement
Advertisement at the top of her article's web page could lead
visitors to her web site... or perhaps to the ordering page of
one of her books on Amazon.com. And as we optimize every web page
for highest search engine placement, a special placement
advertisement could bring countless new visitors to her site... or
lead to tremendously increased book sales.
Dan Millman,
author of the spiritual classic, Way Of The Peaceful Warrior,
and other well known books, once jokingly commented to us, "What
good is my having a website? Every time someone feeds my name
into a search engine, they get that interview on Spiritual
Endeavors
at the top of the list. I'm lucky if my website shows up at all
on the first page."
Special Placement
Advertisements are now open to everyone - not just
authors. For example: If we have an
article by a famous author and expert on The Pyramids, this could be
just the spot for a spiritually orientated travel agency to market
their "Pyramid Adventure Tour" with a permanent advertisement . What a way to
insure targeting a specific - and
interested
audience!
Advertising commitments are paid in advance
for three
month intervals. Our Advertising Calendar divides a year into
quarters, or 3 month intervals: First Quarter - Feb
1 to April 30 Second Quarter - May 1 to July 31 Third
Quarter - Aug 1 to Oct 31 Fourth Quarter - Nov 1 to Jan 31
Normally, advertising is purchased in advance (for one or
more quarters) and begins on the first day of a quarter.
- (Anything less and we'd have to create a department to keep up with the bookkeeping.) Payment may be made by check sent
through the postal service or by Paypal, adding 3% to cover
their processing fee. You do not have to be a Paypal member to
utilize their payment system.
Advertising Rate Chart |
Page Placement |
Rate/mo |
Size w x h |
Impressions/mo1 |
Availability |
Relative Cost Per Day |
|
|
|
|
|
|
|
|
Top small banner |
$45 |
440px x 90px |
5,000 ^ |
Yes |
Less than half the price of a cup of coffee |
|
Lower small banner |
$35 |
440px x 90px |
5,000 ^ |
Yes |
Less than half the price of a cup of coffee |
|
Footer wide banner |
$35 |
900px x 90px |
5,000 ^ |
Yes |
Less than half the price of a cup of coffee |
|
Position 1 - tall skyscraper |
$40 |
160px x 600px |
5,000 ^ |
Yes |
Less than half the price of a cup of coffee |
|
Position 2 - half skyscraper |
$20 |
160px x 600px |
5,000 ^ |
Yes |
Less than the cost of a US Postage Stamp |
|
Position 3 - tall skyscraper |
$30 |
160px x 600px |
5,000 ^ |
Yes |
Less than $ 1 |
|
Special Placement |
$225 one time fee 2 |
160w x 600tall
or 440w x
90tall |
∞ infinite |
Always |
Buying 1 donut at the supermarket a month! |
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1 Impression figures are low
estimates based on last months traffic. Our traffic is steadily
and quickly climbing on a daily basis as the
redesign and update of the website proceeds. The redesign and
update is a tremendous task, but we expect to be back up to our
previous traffic flow of over two million visitors a year by the
beginning of 2015. 2 This
rate is reduced to $180 if you are an author / contributor to
the Spiritual Endeavors website. Our way of saying "Thank You
for your contribution.
Advertisement Rotations: In order to keep each page
"fresh" and irredundant, each advertising location is equally shared by 5
advertisers. Each time a page is viewed, each
advertisement in each location on that page has an equal 1 in 5 chance of being
displayed. This is handled by a script that has proven to be as
close to "random" as possible. At the end of the day, each
advertisement has been shown as close to equally as possible -
usually within a couple showings of every other advertisement in that
placement. So based on 25,000 unique visitors last month, each
of the 5 different advertisement allocated to a position will receive about...
a minimum of.... and in reality,
much more than 5,000 impressions in the coming months.
Advertisement Design: All Advertisements
must be submitted in either jpg or gif format. If you do not
have an experienced professional to help you create your ad, you
can use ours. Design rates are $50/hr, and most advertisements
can be completed in about a half hour.
Again, Why
Advertise On
Spiritual Endeavors?
It is the perfect place to
advertise to reach an open, seeking, spiritual audience - and
the price is astonishingly low.
Ready To begin? Click here to contact Aaron. Send him
your telephone number and the best time to call. He will
be more than happy to further discuss your advertising campaign
on Spiritual Endeavors.
Online payments -
Click
here. Please remember to add 3% to cover processing
fees. Related links:
Advertising Contact | Payments
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